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The Natural Gas STAR Methane Challenge Program unveiled last week by the U.S. Environmental Protection Agency is a perfect example of what can go wrong when the agency tries too hard to entice an unwilling industry to engage.

For years, EPA has offered voluntary pollution prevention†programs to encourage companies to achieve environmental goals faster or cheaper than they might under regulations alone. Done right, voluntary programs stimulate innovation and reward true leaders. But weak efforts accomplish nothing, handing out laurels for token efforts that amount to business as usual or less.

Gaping Holes

The problem with the EPA Methane Challenge program is that it falls short on thoroughness, rigor, and urgency. For starters, it lacks a critical yardstick to measure progress, requiring no quantitative goals whatsoever. Among other problems and deficiencies:

• The new program doesn't require or even mention the need to set emissions targets for participating companies, making it entirely possible that a company's overall methane emissions could increase yet still win official kudos from the agency.

• Companies are free to pick and choose what practices they implement, all but guaranteeing that EPA will end up rewarding cherry-picking by companies.

• Companies aren't required to implement practices to find or fix methane leaks as a condition of program participation, despite the fact that leaks, equipment malfunctions, and equipment failures are a widespread problem that accounts for a major share of industry emissions.

• Despite pressing need, the program gives companies five years to fully implement commitments, even though cost effective strategies and technologies for reducing emissions are widely documented, readily available, and in some cases, already successfully deployed in the field by leading companies.

A Reason for Skepticism

So far, industry's track record with voluntary programs is not impressive. Over the past 20 years, the EPA's current voluntary program for the oil and gas program — Natural Gas STAR  — has achieved a meager one percent participation rate in the oil and gas industry.

When EDF recently surveyed 65 of the biggest companies in the oil and gas industry,...